How Amazon is utilizing 3D, AR and CGI on their platform

Amazon 3D CGI ecommerce

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We are living in the age of 3D. It’s being used everywhere from games to movies, and it seems like there is no end in sight. For one company, this means that they are making every aspect of their business 3D-ready. 

Amazon has been working hard to make sure that they are fully prepared for the future by incorporating 3D, AR and CGI into their platforms. These different technologies have made it possible for people all over the world to interact with products like never before and digitally walk around them in their own space.

“View in your room lets you view products in your home before you buy them. You can see how products fit and look in your home before you bring them home. Curious whether a chair is the right size for your living room, or whether a coffee table you like will go along with your sofa? Now just pull out your phone to find out.”

Amazon ARview

In order to provide a service such as this, the products that are sold on Amazon need to be converted to 3D assets, ready for interactive experiences and AR. And when you sell more than 12 million products its important there is a standardized and scalable way of creating these.

Rendered helps create 3D assets by providing consistent quality assets at volume. In order to do this we need workflows and processes that scale, but also standardized industry format output. All output is plug and play and the models and textures can be used directly in your chosen 3D software. AR models are also provided and are used directly for 3D viewers and AR purposes, these are ARKit and ARCore ready.

Whether its a table, chair, sofa or shoe, the workflow is exactly the same which lets us process more products quicker and cheaper. And if you are already selling on Amazon, then creating 3D assets with Rendered will directly let you add those assets to the Amazon platform to provide customers interactive experiences with your products.


If you are interested to see how we can help your business sell more on Amazon or any other platform, contact us and one of our consultants will get in touch with you.

Alternatively, signup to the Rendered platform and start converting your products to 3D assets for use with Amazon and other online platforms, today.

Would you like to learn more?

Book a demo to learn more about how Rendered can help you easily implement 3D and AR into your ecommerce platform.

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