Digital content created for e-commerce purposes has been making a big shift geared towards mobile solutions. Product images are a staple for digital online sales, but the way consumers view and interact with these digital products is changing. 3D and AR viewers are making it easier for brands to increase customer engagement and increase conversions.
What is a 3D product viewer?
3D product viewers allow consumers to view the product from all angles and zoom in and out to view specific details. Adding a 3D viewer to your website is as easy as including the embed link (html) to your product page, this will load the 3D asset into the viewer. The 3D asset is rendered in the customers browser using their own computer or mobile device. On mobile customers will also be able to view that product in AR, in their own surroundings.
It is also much easier to show different versions of the product, for example different fabrics and colors of a chair. All of this leads to interactive 3D solutions that increase conversions, decrease returns and improve your customers’ experience.
Why use a 3D product viewer?
From commerce to e-commerce
In commerce consumers see, touch, and handle products within the store. With e-commerce that’s not an option, at least not yet. Today, we need as much information as possible for a product, and with e-commerce undergoing a major shift due to COVID, the need for better quality digital content and experiences is becoming even more important.
That’s why 3D and AR viewers are being adopted more and more, and companies such as Amazon are converting 1000’s of products a month to 3D assets to enable 3D and AR for their products.
Consumer engagement
3D and AR experiences enhance the shopping experience by giving consumers a chance to interact with the product simply by using their mouse or finger.
“Since the implementation of an augmented reality tool to help customers visualize furniture and decor in their home, technology-home-design company Houzz’s customers are 11 times more likely to make purchases on the website.”
CNBC
Fewer returns
3D and AR can dramatically reduce the returns for your online business. Giving consumers a more accurate view of your product increases their confidence to buy and avoids any “surprises” when the item arrives at their door.
Higher conversion rates
Engaging online shopping experiences have proven to increase conversions across the board. It’s also proven that a better visual product experience can drive up to 40% more conversions.
Reduced time-to-market
3D assets can be created from just a few photographs or even CAD drawings. This allows you to go to market much quicker, even before the product has been shipped to your showroom from the factory.
Who will benefit from implementing 3D and AR product viewers?
All businesses that sell products online will benefit from 3D and AR product viewers. The furniture industry is one of the early adopters, as the types of products are well suited for this interactive goal. AR is an even stronger use case here as you are able to check if a particular product will fit in your space.
But the furniture industry isn’t the only one adopting this technology, both electronics and high end consumer goods are starting to use this technology more and more. Coffee machines, TV’s, handbags, shoes and much more.
3D and AR are also ideal for smaller brands looking to increase revenue with limited investment. Once the 3D asset has been made of your product, creating interactive experiences and CG product images is affordable and quick.
Using Rendered to implement 3D and AR
Rendered provides interactive solutions compatible with all online platforms. Our 3D and AR viewers allow you to add engaging experience to your website or webshop, which includes app-less AR. 3D assets are hosted by Rendered, so no changes to your current platform or setup is needed.
Don’t have 3D assets? Rendered provided efficient 3D content creation with dedicated teams and optimized workflows. Standard output includes the model, textures and GLB/USDZ files which can be used to implement the 3D and AR viewers.
Models and textures can be used to develop creative content for advertising and design projects, ready to use for any output goal, platform or end to end solution that you are already using.
