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Ecommerce platforms

Major e-commerce platforms

Rendered has been working directly for major platforms or indirectly for important e-tailers reselling on e-commerce platforms. Rendered’s output is automatically optimised to fit the requirements of all the major platforms to ensure the best quality and loading times.

Content for e-commerce

Standard output includes the models, textures and interactive GLB and USDZ files. All 3D content provided is optimized for all e-commerce platforms, and follows the guidelines and specifications of these platforms.

3D model
3D models are exported in FBX, OBJ and DAE formats.

PBR textures
PBR metal roughness textures in 4K png format.

3D and AR interactive content
GLB and USDZ files for 3D viewers and AR solutions.

When creating an order you are also able to select optional output perfectly suited for e-commerce. Both product images and 360 spins can be created from you're digitized 3D products.


What is optimization?

3D optimization is the process of reducing the file size of 3D models. The size of 3D models is mostly determined by geometry (polygons) and textures. There are two simple ways to optimize your 3D content.

Polygons optimization

The polygons optimization helps to removes or combine polygons to reduce the overall polygon count. This will end in reducing the overall file size and requires less resources to render or being displayed.

Texture Optimization

Texture optimization has two important elements, the size and the compression. First, textures are resized to adjust the image’s dimensions based on the amount of space they are using, it happens a lot that textures are bigger than what they actually need to be.

For example, if you need to add some patterned texture to a couch or an armchair. The original image has a texture that has a specific size. However, it only needs to be 512 x 512 to look good on the asset. Utilising a larger image would not only be extra resolution not being used, but it also would impact the loading time.

The second element of texture optimization is the compression. One example of how texture compression reduces files sizes is by gathering similar colors together to use less colors overall. The level of texture compression that is acceptable may vary from image to image.

Why is optimization important?

The optimization of 3D models is crucial to AR and web-based 3D experiences. 

Due to the new mobile phones and AR devices such as headsets, it is important to limit the size of the 3D assets used for AR purposes, simply because these devices can not handle large files. 

AR is becoming increasingly determining in helping shoppers to understand and appreciate a product, therefore displaying optimised content for selling your product online is one of the keys to a successful shopping experience.

Loading times are also a key element that negatively influences a shopping experience, it has been proven that slow loading pages are less likely to retain the attention of the shopper and therefore will not lead to sales and conversions. This is why optimised content is key to ensuring the limitation of loading time for your 3D assets as every second counts and can negatively or positively impact your sales and revenue. 

The need for optimised content is evolving from a nice to have to a must to have, and with the rapidly growing market share that mobile shopping represents, slow loading times can have a tremendous impact on your sales.

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